I DARE YOU! (Signed)
St. Louis, Missouri: William H. Danforth, 1948. 13th edition. Cloth. 13th edition. SIGNED. A Very Good copy. 12mo., 134 pp. Bound in red cloth, stamped in a outward, spiral pattern of squares (or checkers). SIGNED by Danforth on the title page. Light shelf wear. Very Good. Item #39241
William H. Danforth (1870-1955) was an American businessman known for founding Ralston Purina in St. Louis, Missouri in 1894. Ralston's checkerboard logo evolved from a personal development concept Danforth put forth in his book I Dare You! (1931), in which he used a checkerboard to explain it. Danforth proposed that four key components in life need to be in balance. In the illustration, "Physical" was on the left, "Mental" on top, "Social" on the right and "Religious" on the bottom. To be healthy, you needed the four squares to stay in balance and one area was not to develop at expense of the other.
The Christian Science Monitor named I Dare You! as one of the top 10 self-help books of all time.
Price: $50.00