New York: The Advertising Council, Inc., 1953. 1st edition. Wraps. 1953, first edition. Good+. Two volumes: First Part January 21, 1953, 4to, 24 pp. Second Part February 25, 1953. 4to, 30 pp. Minor age toning to covers and pages. Good. Item #24226
Mission statement: A procedure to develop a re-statement, in modern terms, of the ideals, beliefs and dynamics of the American Society. Both volumes list speakers and members of various boards including james Webb Young, C.J. LaRoche, Roy E. Larsen, Frederick Lewis Allen, Allan Nevins, Boris Shishkin, Jacob Viner, W.H. Auden, and more. Interesting questions covered include: "Will somebody defend the suburb against the description of it as the 'jerry-built slum of tomorrow?'" and "What is required to make painting a source of wide enjoyment rather than the object of a cult?" Fans of the tv series Mad Men will find much to enjoy in these two reports.